With growing public concern around the impact of farming, chemicals and additives, there’s a lot to look out for – and a lot of info to chew on!
So get more facts in your diet – and see how New Zealand’s natural production systems make a real difference to the things we all care about.
Better for animals
Our animals graze outside all year round with minimal intervention, as nature intended.
That’s better for the animals and makes our meat better.
Better for you
Our beef and lamb is naturally raised and lean because it’s grass-fed.
That’s better for you and makes our meat better.
Better for the planet
Our farming systems are grass-based and use very low amounts of irrigation or fertiliser.
That’s better for the environment and makes our meat better.
Better for communities
Our farms are nearly all family owned and the sector supports over 90,000 jobs across New Zealand.
That’s better for our communities and makes our meat better.
Our naturally better farming story
New Zealand’s more natural, low-impact farming methods are quite different to the intensive high-impact systems often used around the world – particularly when it comes to beef and lamb.
As a result, New Zealand red meat stacks up very well on four key criteria:
Want more of the story?
Some key food concerns are more complex than an easy headline. So get the bigger picture – and the facts – from leading Kiwi experts.
Something else to chew on
A few 'bite-sized' bits of proof – showing why New Zealand's making meat better.