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The facts about New Zealand beef and lamb

See how we're making meat better

Knowing how our food is produced, and the implications for our health and the health of the planet, is more important now than ever before.

This site offers easy to understand, evidence-based information about New Zealand’s sheep and beef sector – what makes it unique and how its impacts are measured.

New Zealand’s natural, low-impact farming methods are quite different to the intensive high-impact systems often used around the world – particularly when it comes to beef and lamb.  

As a result, New Zealand red meat stacks up strongly on four key criteria. Click on one of these tiles for more info: 

Info to share

We want to help you share the facts about how red meat is produced in New Zealand. Explore our range of engaging infographics to help inform others and share the story of New Zealand red meat.

Aerial view of farm

Latest news: value of red meat sector

New research highlights the significant economic contribution of New Zealand’s red meat sector, generating $48.7 billion in annual spending and supporting more than 120,000 jobs.

Farmer standing in field with cows