About us

This website aims to help consumers of New Zealand beef and lamb make more informed decisions - by providing proven, fact-based information about New Zealand farming methods and their health, environmental and economic results.

We welcome questions and comment about any of the information presented on this site - just contact enquiries@beeflambnz.com

This site is published by:

Beef + Lamb New Zealand Ltd – the farmer-owned industry organisation representing New Zealand’s sheep and beef farmers.  

Beef + Lamb New Zealand Inc – responsible for domestic promotion of beef and lamb, jointly funded by New Zealand farmers, retailers and processors. 

Meat Industry Association – the voluntary trade association representing New Zealand’s red meat processors, marketers and exporters.